ABOUT MAISON
MARGIELA

Founded in 1988

BY BELGIAN DESIGNER MARTIN MARGIELA, THE PARIS-BASED MAISON MARGIELA EMBODIES AN UNCONVENTIONAL APPROACH TO FASHION, WHERE DECONSTRUCTION AND HERITAGE CONVERGE TO REDEFINE LUXURY AS AN ART FORM WITH DEEPER MEANING. MARGIELA'S VISION SOUGHT TO EMPHASIZE THE ARTISTRY BEHIND CLOTHING RATHER THAN INDIVIDUAL FAME, POSITIONING THE BRAND AS AN ICON OF THOUGHTFUL, AVANT-GARDE DESIGN.

UNFOLLOW THE NORMS

In 1994, Maison Margiela introduced the first 'REPLICA' fashion pieces: garments and accessories hand-picked throughout the world and meticulously reproduced, preserving their character and charm. Each piece features a special label inside, describing the source and period of the original item.
In 2012, Maison Margiela expanded on this unique concept with a collection of fragrances. The REPLICA Memories collection assembles iconoclast fragrances, home fragrances, and Bath & Body products that have the universal power to trigger personally cherished memories and personal stories, lived or to be lived.

DISCOVER THE FASHION HOUSE

Timeline

1988

Founded in 1988 by Belgian designer Martin Margiela

1989

Launch of the iconic Tabi shoes

2010

Launch of Maison Margiela first olfactive (UNTITLED)

2012

REPLICA Maison Margiela's first fragrance collection

2024

Launch of REPLICA Eau de Parfum collection

FROM MEMORIES
TO FANTASIES

The REPLICA Fantasies collection pushes back
the boundaries of reality to create Eaux De
Parfum that instantly evoke surreal fantasies
and reflect universal dreams and collective
subconscious. The REPLICA Fantasies are directly
inspired by John Galliano’s, former Creative
Director, surreal and imaginary aesthetic.

Influenced by the look of classic apothecary jars, the minimalistic Replica glass bottle carries the iconic label with black ink text and a unique pump wrapped with rope as a homage to the original Maison Margiela fashion line.